'Coffee where art thou'? That's the first thought most coffee lovers have when waking up in the morning - a singular belief the world will be better with coffee. Yet despite this widespread sentiment amongst coffee lovers, beneath the pot there's been a brewing debate that's been stirring for years.

Ask a coffee aficionado what they'd likely recommend brewing the perfect cup at home, and they'll tell you to use only whole beans. But, those who swear by pre-ground coffee, will swear by the convenience and ease it offers. So, what's the real deal when it comes to whole bean vs ground? Does it make a difference in the final cup?

Well, first let's admit that you'll fuel up and stay focused with either whole bean or ground coffee. Afterall, it all starts with the same source - coffee beans. But before you can weigh in on the caffeine debate, it's crucial to understand the differences between these two options. So let's explore the pros and cons of each type of coffee and empower you to become the ultimate at-home barista.

Whole Bean Coffee vs Ground Coffee - which is better?


Buying whole bean coffee means you'll experience coffee in its purest form - freshly roasted and unground. But, don't be fooled, simply throwing some beans into a cup won't cut it. You need to grind the beans to unlock their rich, full flavor. And, the secret to the ultimate taste? Grind right before brewing. This ensures your coffee stays fresh, complex, and ready to be enjoyed to the fullest.


Ground coffee is the perfect solution for those who crave their caffeine fix in a hurry. The roasters have done the heavy lifting of grinding the beans into a fine, ready-to-brew form, making it easier than ever to enjoy your coffee. Simply measure, pour, and savor. However, keep in mind that ground coffee may not be as fresh as freshly ground beans. If you're a coffee aficionado seeking the freshest and most flavorful cup, whole bean coffee may be a better choice. But, if convenience and speed are at the top of your list, ground coffee is your best bet.



For both whole bean and ground, the flavor and texture of the coffee is greatly affected by its freshness 

Whole Beana preferred option among coffee connoisseurs over ground coffee due to its ability to retain a stronger, more flavorful, and aromatic taste. The key to unlocking the full potential of whole bean coffee is to grind the beans immediately prior to brewing. This process allows for the extraction of the coffee's compounds and flavors, resulting in a cup that is both delicious and aromatic. Additionally, the aroma of the coffee can be preserved for a longer period of time by grinding only the amount of beans needed for immediate use, rather than grinding the entire batch at once.  Remember, the beans will only stay fresh for about a month unless you freeze them.

Ground: On the other hand, ground coffee may be a little more convenient, but it may not stay as fresh as whole beans. The main thing to keep in mind is humidity, as changes in temperature can affect the flavor. An unopened bag of ground coffee can last up to 12 months if stored properly, but once you open it, you only have 1 to 2 months to enjoy it before the flavor starts to fade. Storing it in an airtight container may help.

Whether you're a fan of whole bean or ground coffee, make sure you're choosing Fair Trade and USDA Organic beans for the tastiest cup.

Fair Trade USDA Organic Coffee Beans


Ground or Whole Bean? It's all about versatility!

Whole Bean: Want to unleash the full potential of your coffee beans? Whole beans are the way to go! Grinding the beans yourself every time you brew is a bit of a hassle, but it's worth it for the maximum flavor and aroma extraction. Just make sure you use the right grind size for your brewing method. A fine grind for espresso, for example, and a coarse grind for French press. And if you make a mistake? No worries, it's just an opportunity to learn and make better coffee next time! With a coffee grinder at home, you can play with different grind sizes, flavors, and blends to find your perfect cup. Plus, with whole bean coffee, you can experiment with all sorts of brewing methods to make your coffee-making experience a fun and flavorful adventure.

Ground: If you're looking for convenience, ground coffee is the way to go. Just add water! Whether you're using a Chemex, French Press, Aeropress, or drip coffee maker, ground coffee has you covered. Just make sure you buy the right grind size for your brewing method, as pre-ground coffee is optimized for standard auto-drip coffee makers. Some grind sizes, like very fine and extra coarse, can be hard to find, but with a little bit of searching, you'll find the perfect grind size for your brew method. 

Check out this recommended coffee grind size for each brew method. 

recommended coffee grind size for each brew method


To attain the perfect cup of coffee, it is important to understand the relationship between grind size and flavor as well as the proper measurement of coffee beans. Regardless of whether you prefer whole bean or ground coffee, a recommended starting point is to use 2.5 tablespoons of coffee per every 6 ounces of water. This ratio results in a bold and smooth cup of coffee consistently.

Of course, once the measuring is done, you'll want an amazing mug to keep it hot (or cold)!


Whole Bean: Whole bean coffee is readily available and offers a fresh and flavorful option compared to pre-ground coffee. The process of grinding the beans may take a bit of extra time, but the amount of time varies based on the type of grinder used. Manual grinders may require more time and effort, whereas electric or burr grinders offer a quicker and more efficient option. It is important to maintain the grinder by cleaning it regularly, particularly before each use or at least once daily, to ensure the optimal flavor extraction from the coffee beans.

Ground: For those with a hectic lifestyles, ground coffee is a convenient option. It can easily be found online or in stores, and the brewing process is simple and straightforward. Just pour, brew and enjoy!

It’s super easy to be part of our B*tches Love Coffee subscription in order to have your favorite varieties and blends delivered to your doorstep—so you never have to worry about running out of coffee.

convenience of ground vs whole bean coffee




  • You're the captain of your coffee destiny!
  • Fresh for longer, so your coffee always tastes like a freshly picked bean.
  • Customize your coffee's flavor to your heart's desire.
  • Freshly grind before brewing for maximum aroma, flavor, and freshness.
  • Pick the perfect grind size for any brewing method.


  • It takes a bit more time to make a cuppa with whole beans.
  • Gotta grab a coffee grinder to make this magic happen.
  • Choosing the right grind size for different brewing methods can be a little tricky.



  • Quick, easy, and always ready to go.
  • No need to invest in a coffee grinder.
  • No guesswork, just add water.
  • Wide variety of flavors, so you'll never get bored.
  • Packaged and ready to roll at any grocery store.


  • Flavor fades faster
  • Limited to a specific brewing method due to grind size.
  • Coarse grinds won't work for espresso or percolators.

In the end, it's all about what makes you happy! Whether it's the rich and bold flavor of whole bean coffee or the quick and convenient ground coffee, choose what fits your lifestyle best. So go ahead, brew away, and enjoy a delicious cup of joe.

Looking for more aromatic goodness? Check out our Relax, B*tch Candle that burns for over 90 hours.

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